Open University

Apply for Open University studies by using the following links:<ul><li><a href="https://tau-avoin.ilmoittaudu.fi/lobby/?realization=J-otm-db0a9cc6-7625-4553-bf7c-91366a0a02f1_2024-tampere-KATKAU005" target="_blank">KAT.KAU.005 Brand experience in retailing, online teaching, Tampere</a></li></ul>&nbsp;You can find a link to the Open University Admissions service and application instructions on the <a href="https://www.tuni.fi/en/study-with-us/open-higher-education-studies/open-university/applying-open-university">Applying to Open University studies</a> page.Some of the studies require prior studies. For example, studying intermediate studies may require some completed basic studies. These are described on the Information about studies tab of the study unit under prior requirements.When you have been admitted to the studies, you must enrol separately via the Sisu information system for the implementation of the unit of study and, for example if set, for a practise group of your choice. You will receive instructions on how to do this by e-mail after you have confirmed your acceptance of the study place by paying the required fee.

Tampere

Brand experience in retailing, Online teaching

KAT.KAU.005 Brand experience in retailing 5&nbsp;ects The course takes place as independent study on the Moodle platform during 24 Jan - 31 May 2025. The course contains lecture videos and readings. The couse is completed by taking mini-exams in Moodle as well as submitting a final video assignment at the end.&nbsp; Moodle-oppimisympäristössä tapahtuva, itsenäisesti suoritettava verkkokurssi ajalla 24.1.-31.5.2025. Sisältää valmiita opetusvideoita ja lukemistoa. Kurssi suoritetaan minitentein sekä kurssin lopussa palautettavan videotehtävän muodossa.

Email: open.studies.tau [at] tuni.fi (open[dot]studies[dot]tau[at]tuni[dot]fi) Phone: 0294 520 881More information concerning Open University studies <a href="https://www.tuni.fi/open-university">tuni.fi/open-university</a>

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Faculty of Management and Business

Management, Administration and Economics

English

City Centre Campus

Online studies

Look information at <a href="https://www.tuni.fi/en/study-with-us/open-higher-education-studies/open-university/applying-open-university">Applying to Open University studies</a>.

The course familiarizes students with the role of brand management and the power of creating superior brand experiences in today&amp;#39;s competitive, global retail environment. The course introduces key concepts of retail brand experience including retail brand strategy, experience dimensions, customer journeys and brand touchpoints, brand communication, brand loyalty and brand co-creation. The course gives students insights on how to build attractive, omnichannel brand concepts and how to co-create retail brands that resonate with customers.

After completing the course, the student has an understanding of the value of branding and creating superior brand experiences as part of today&amp;#39;s retail management. The student can identify the variety of touchpoints that customers have with the brand over their customer journey. Furthermore, the student is able to develop and plan these touchpoints to enable superior customer experiences.

<h2>Recommended Prerequisites</h2><ul><li>Introduction to Marketing, KAT.MARK.101, 5 cr</li></ul>

The course takes place as independent study on the Moodle platform. The course contains lecture videos and readings. The couse is completed by taking mini-exams in Moodle as well as submitting a final video assignment at the end.&#160;&#160;

Brand experience in retailing, Online teaching

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Brand experience in retailing, 5 cr

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Brand experience in retailing, Online teaching