Open University

Tampere

Brand Management & Communication, Lectures

KAT.MARK.202 Brand Management &amp; Communication, Lectures 3.3.–31.5.2025 -Please, see course timetables from below Course dates. &nbsp;

Email: open.studies.tau [at] tuni.fi (open[dot]studies[dot]tau[at]tuni[dot]fi) Phone: 0294 520 881More information concerning Open University studies <a href="https://www.tuni.fi/open-university">tuni.fi/open-university</a>

Intermediate studies

Faculty of Management and Business

Management, Administration and Economics

Apply for Open University studies by using the following links:<ul><li><a href="https://tau-avoin.ilmoittaudu.fi/lobby/?realization=J-otm-377d7937-cf9b-4bb9-90d2-c240f5c7f5c5_2024-tampere-KATMARK202" target="_blank">KAT.MARK.202 Brand Management & Communication, lectures, Tampere</a></li></ul>You can find a link to the Open University Admissions service and application instructions on the <a href="https://www.tuni.fi/en/study-with-us/open-higher-education-studies/open-university/applying-open-university">Applying to Open University studies</a> page.Some of the studies require prior studies. For example, studying intermediate studies may require some completed basic studies. These are described on the Information about studies tab of the study unit under prior requirements.When you have been admitted to the studies, you must enrol separately via the Sisu information system for the implementation of the unit of study and, for example if set, for a practise group of your choice. You will receive instructions on how to do this by e-mail after you have confirmed your acceptance of the study place by paying the required fee.

English

City Centre Campus

Contact teaching

Look information at <a href="https://www.tuni.fi/en/study-with-us/open-higher-education-studies/open-university/applying-open-university">Applying to Open University studies</a>.

The course familiarizes students with the key theoretical and &nbsp;practical concepts and frameworks related to branding. Special focus is &nbsp;on how brands are co-constructed in the market through interacting with &nbsp;stakeholders. Brand-related marketing communication is examined in &nbsp;different platforms including paid, earned, owned and shared media. &nbsp;Through the course assignments, the students apply the conceptual &nbsp;branding tools to practical examples.

<h2>Common</h2><h3>Lecture: </h3>07.03.2025 12:00 - 14:00, TAU Pinni B1097 auditorio (100) 14.03.2025 12:00 - 14:00, TAU Pinni B1097 auditorio (100) 21.03.2025 12:00 - 14:00, TAU P&#228;&#228;talo D205 D10b auditorio (175) 28.03.2025 12:00 - 14:00, TAU P&#228;&#228;talo D205 D10b auditorio (175) 04.04.2025 12:00 - 14:00, TAU P&#228;&#228;talo D205 D10b auditorio (175) 11.04.2025 12:00 - 14:00, TAU P&#228;&#228;talo D205 D10b auditorio (175) 25.04.2025 12:00 - 14:00, TAU P&#228;&#228;talo D205 D10b auditorio (175)

After completing the course, the student understands the strategic role of branding in an organisation&#8217;s&#8217; interaction with its customers and other stakeholders. The student is able to evaluate and apply different perspectives and frameworks when planning and developing a brand strategy.

Heding, Knudtzen &amp; Bjerre, Brand management: Research, theory and practice, 2nd edition, 2016, London, RoutledgeOther materials assigned by the lecturer, e.g. e-books, academic articles

<h2>Compulsory Prerequisites</h2><ul><li>Introduction to Marketing, KAT.MARK.101, 5 cr</li></ul><h2>Recommended Prerequisites</h2><ul><li>Consumer Behaviour, KAT.MARK.206, 5 cr</li></ul>

<ul><li>KAT.AY-A01 Basic Studies in Business Studies, Open University Studies</li><li>KAT.MARK-M20 Intermediate Studies in Marketing, Open University Studies</li></ul>

Brand Management & Communication, Lectures

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Brand Management & Communication, 5 cr

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Brand Management & Communication, Lectures