Open University

Apply for Open University studies by using the following links:<ul><li><a href="https://tau-avoin.ilmoittaudu.fi/lobby/?realization=J-otm-8c418dd5-4490-4d6b-a856-c93281b7ae95_2024-tampere-KATMARK204" target="_blank">KAT.MARK.204 Digital marketing, Tampere</a></li></ul>&nbsp;You can find a link to the Open University Admissions service and application instructions on the <a href="https://www.tuni.fi/en/study-with-us/open-higher-education-studies/open-university/applying-open-university">Applying to Open University studies</a> page.Please notice! Students are selected for the course on the basis of previous studies: the mandatory pre-course course for this course is KAT.MARK.101 Markkinoinnin perusteet (Introduction to Marketing or similar course) 5 credits. Course KAT.MARK.101 is not available in English at an Open University.When you have been admitted to the studies, you must enrol separately via the Sisu information system for the implementation of the unit of study and, for example if set, for a practise group of your choice. You will receive instructions on how to do this by e-mail after you have confirmed your acceptance of the study place by paying the required fee.

Tampere

Digital marketing

KAT.MARK.204 Digital marketing, Lectures 20.1.–28.2.2025 &nbsp; Some lectures are online, some on campus. All lectures will be streamed and will be available as recordings. Spring schedule information will be updated in the autumn 2024. Please notice! Students are selected for the course on the basis of previous studies: the mandatory pre-course course for this course is KAT.MARK.101 Markkinoinnin perusteet (Introduction to Marketing or similar course) 5 credits. Course KAT.MARK.101 is not available in English at Open University.

Contact information Email: open.studies.tau [at] tuni.fi Phone: 0294 520 881More information concerning Open University studies <a href="https://www.tuni.fi/open-university">tuni.fi/open-university</a>

Intermediate studies

Faculty of Management and Business

Management, Administration and Economics

English

City Centre Campus

Look information at <a href="https://www.tuni.fi/en/study-with-us/open-higher-education-studies/open-university/applying-open-university">Applying to Open University studies</a>.

The course familiarizes students with the key concepts and operations in digital marketing, including social media marketing. Special focus is placed on applying different digital marketing tools in different kind of business settings. The course integrates lectures and practical exercises with the aim of delivering students good practical insight into designing and implementing digital marketing in different organizations.

After completing the course, the student is able to design, evaluate and implement basic digital marketing strategies. The student understands the characteristics of user-friendly websites and is able to perform social media marketing in evolving mediascape. In addition, the student understands the basics of search engine optimization (SEO) and is able to design and create SEO-friendly content. The student can analyze and interpret basic digital data in marketing decision making.

Materials assigned by the lecturer, e.g. online material and cases.

<h2>Prerequisites</h2>The course is based on basic level of marketing. Thus, a student is required to have completed a basic-level course in marketing, for instance KAT.MARK.101 Markkinoinnin perusteet (Introduction to Marketing) or similar course. <h2>Compulsory Prerequisites</h2><ul><li>Introduction to Marketing, KAT.MARK.101, 5 cr</li></ul><h2>Recommended Prerequisites</h2><ul><li>Consumer Behaviour, KAT.MARK.206, 5 cr</li></ul>

Digital marketing

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Digital marketing, 5 cr

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