Open University

Apply for Open University studies by using the following links:<ul><li><a href="https://tau-avoin.ilmoittaudu.fi/lobby/?realization=J-otm-8e7a2bc7-01ff-4f07-9047-8c4f911e15d5_2024-tampere-KATMARK234" target="_blank">KAT.MARK.234 Readings in Business Models and Transformations, independent project, Tampere</a></li></ul>&nbsp;You can find a link to the Open University Admissions service and application instructions on the <a href="https://www.tuni.fi/en/study-with-us/open-higher-education-studies/open-university/applying-open-university">Applying to Open University studies</a> page.Please notice previous studies:&nbsp;min. 5 ECTS of previous studies in marketing.When you have been admitted to the studies, you must enrol separately via the Sisu information system for the implementation of the unit of study and, for example if set, for a practise group of your choice. You will receive instructions on how to do this by e-mail after you have confirmed your acceptance of the study place by paying the required fee.

Tampere

Readings in business models and transformations, Independent project

KAT.MARK.234 Readings in business models and transformations, Independent project 26.8.–5.12.2024 (5 credits) Independently completed course in Moodle. In moodle videos and articles that will be compiled into a learning portfolio. Please notice previous studies:&nbsp;min. 5 ECTS of previous studies in marketing.

Email: open.studies.tau [at] tuni.fi (open[dot]studies[dot]tau[at]tuni[dot]fi) Phone: 0294 520 881More information concerning Open University studies <a href="https://www.tuni.fi/open-university">tuni.fi/open-university</a>

Intermediate studies

Faculty of Management and Business

Management, Administration and Economics

English

City Centre Campus

Independent studies

Look information at <a href="https://www.tuni.fi/en/study-with-us/open-higher-education-studies/open-university/applying-open-university">Applying to Open University studies</a>.

The course familiarizes students to key contributions within the business model literature. Emphasis is placed on understanding the characteristics of business models and their respective components. Novel types of business models (e.g. platform-based business models) are addressed. In addition, students focus on understanding business transformations using a business model lens.

After completing the course the student understands the key approaches to business models and their principal elements. The student is able to compare alternative conceptualizations of business models and undestand how and why they differ. Further, the student is able to use the business model as a lens to analyze current business transformations.

<h2>Prerequisites</h2>Min. 5 ECTS of previous studies in marketing.

<ul><li>KAT.MARK-M20 Intermediate Studies in Marketing, Open University Studies</li></ul>

Scientific articles and other materials selected by the lecturer.

Readings in business models and transformations, Independent project

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Readings in Business Models and Transformations, 5 cr

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Readings in business models and transformations, Independent project